Well Heuer and Tag Heuer are the same company. Techniques d'Avant Garde the TAG in Tag Heuer was an automotive company (supplier to F1) and acquired them in the F1 days..then in LVMH bought them out. Rather than change the name back to Heuer, they kept TAG believing it was already too established to change. Now Tag Heuer markets watches under both names. The new vintage inspired watches all just say Heuer on them.
I will almost never say 'TAG' when referring to Tag Heuer...I feel the deep and storied history or the brand demands that I say Tag Heuer. (yes I am a fan-boy)
____________________________________
Later, GaryRemember we are the caretakers of mechanical art.....
Member NAWCC, National Association of Watch & Clock Collectors