Swatch's new X You

Guys, did you happen to catch the news of Swatch's X You?

It's a new product, and feature on the Swatch site where you create, and customize your
very own watch. All you have to do is choose a basic model to build upon, and then you
can choose everything from case, and dial color, to upper, and lower straps, and more.

Here are a couple pics, along with video for you...







Hodinkee, and Swatch with even more for you...

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