TAG - interesting interview to divert attention

TAG Heuer confronts the crisis by carving out its own space

January 20, 2010
By Pierre Maillard - EuropaStar
http://www.europastar.com/europastar/magazine/article_display.jsp?vnu_content_id=1004058591



Like all watch companies, TAG Heuer has had to confront the economic crisis. The brand’s sales have apparently taken a serious hit in the United States, its largest market, and they are lagging in China, where TAG Heuer has made major investments. To learn more, Europa Star talked with Jean-Christophe Babin. Without wavering on the issues—yet still not revealing precise numbers, LVMH group oblige—Babin answered our questions openly and clearly. He responded with a sort of ‘calm strength’, rational and well thought out, endeavouring to methodically describe the specific heritage of the brand in terms of technology, sportiness and innovation.
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The balance of this article can be viewed at the link above.

Good information here Doc..Thank you ! Mr. Babin seems determined
to keep Tag Heuer on the right track, even during tough times. Focusing
on technology, innovation, and marketing seems to be the name of the
game. I also liked their thoughts on using the internet and social networking
to help out the brand. It's really interesting to see how watch companies
like Tag Heuer think and operate. Thanks for this link !