Another neat topic here WP !
..I think you are onto something with this !
It's definitely nicer to have a nice name for a watch rather than a number.
Like you said it allows for a connection to a watch, whether it has a long
history, or is a brand new watch model, names help you identify with what
a watch is, how it looks, and who it's from. Plus let's face it, it's alot more
fun saying, and remembering a cool name rather than a number. That's why
I find myself often calling watches by their manufacturer name more and more.
For example, that is a NICE Rolex, Omega, Panerai etc.
..In a way, the
whole number thing has probably helped people come up with nicknames
for alot of watches. Like for instance the Eco-Zilla rather than BJ8050-59E.
It's all very cool to think about imho !