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 SWI to change name of "Swiss Legend" brand to "Legend" brand

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The Boss
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The Boss

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Join date : 2012-09-29
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SWI to change name of "Swiss Legend" brand to "Legend" brand Empty
PostSubject: SWI to change name of "Swiss Legend" brand to "Legend" brand   SWI to change name of "Swiss Legend" brand to "Legend" brand Icon_minitimeMon Oct 22, 2012 12:21 pm

I read an interesting blog entry regarding SWI's "Swiss Legend" brand and the results of a recent court decision. Apparently, they will be changing their name from "Swiss Legend" or merely "Legend", because the courts would not approve their trademark. The court's reasoning was that “Swiss” would creates with the Swiss Federation’s marks “Swiss” and “Swiss made”. Very interesting, to say the least.


For the complete blog article and more details, check out the Betterskills blog site: [Only admins are allowed to see this link]

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OU812
Junior Associate
OU812

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Join date : 2012-10-05
Location : San Fransisco, CA

SWI to change name of "Swiss Legend" brand to "Legend" brand Empty
PostSubject: Re: SWI to change name of "Swiss Legend" brand to "Legend" brand   SWI to change name of "Swiss Legend" brand to "Legend" brand Icon_minitimeWed Oct 24, 2012 4:28 pm

I have never heard of this brand before. To me it looks like they were trying to mislead the public by using Swiss in their name.
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Jake987
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Jake987

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Join date : 2012-10-04

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PostSubject: Re: SWI to change name of "Swiss Legend" brand to "Legend" brand   SWI to change name of "Swiss Legend" brand to "Legend" brand Icon_minitimeWed Oct 31, 2012 10:02 am

Is this brand lying?
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SWI to change name of "Swiss Legend" brand to "Legend" brand Empty
PostSubject: Re: SWI to change name of "Swiss Legend" brand to "Legend" brand   SWI to change name of "Swiss Legend" brand to "Legend" brand Icon_minitime

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