Why are Men Obsessed with Watches?

Some people just don't get watches I guess !..They don't understand
that watches are not fads. They are much more than meets the eye.
Something that captures your imagination, while at the same time allows
us to appreciate the inner and outer workings of it. To appreciate the
people who make them, design them, and wear them. It's not about being
hip or the next big thing really. It's about a hobby, that let's us see it
the way we want to see it..and that's cool !

Author needs a thump in the head. The part about the industry booming tells me how much he researched this little fluff piece.