I believe, and have thought this for a while, that MANY people make impulse buys of watches they see, then search for, and then buy quickly and without doing their homework.
They then come onto a forum and basically ask/beg to be stroked with endless comments like "nice watch", "wear it well", "give that bad boy a lot of wrist time"
I call it buyers remorse medicine and see it all the time also. It drives me nuts. Do your homework BEFORE buying so you don't have to be convinced that your purchase was worth it.