TECHNO-Basel...

The Brand will Re-Position Itself at BaselWorld 2010 for a New Era

The Cruise collection has been the iconic pillar of the TechnoMarine brand since it splashed onto the scene in 1997. They were the first ever to mix diamonds with plastic. It was a revolutionary concept, especially within the traditional world of Swiss watch making, and the designs were quickly embraced.

Cruise Sport is a revamped interpretation of the signature Cruise collection. The silhouette is straightforward, absent of excessive embellishments. The silicone strap—softer and more flexible than gel-plastic versions used in years past—is an exercise in clean lines and minimalist currents. It is water resistant up to 200 meters and is available as a chronograph or time-only model.

I like this one.

I like it, but at least the crappy old gel straps were interchageable............here is another cool watch with a prioritary strap..........otherwise i like the watch, but dont like the fact of the integrated strap...........

I like the dial and bezel, but plastic? Hell no! What`s wrong with good ol steel?

ahhhh, no.

This Cruise Sport looks pretty great if you ask me !
I really think the blue and black together is a great
touch. The dial is simple, but still has some sport
elements like the blue accents and especially that
chapter ring ! Even the lume looks like it would
be excellent. Along with a mean looking bezel, and
strap, this one seems like a TERRIFIC Technomarine !!!

Integrated strap kills it for me.

nope