Every year, the AD that I frequent holds a party after hours by invite only and again I was on the invited list. I guess I'm considered a high roller now!
This year's date is 9/24/10. During the day through 5pm there will be reps from the various brands showcasing new stuff, etc. Last year, reps from Panerai, TAG, Cartier, Rolex atended. Beginning at 6pm is the after hours party, food, drink, etc.
I spent about 2-3 hours there last year talking watches and trying on new stuff. I'm interested in seeing some things that were at this year's Basel Fair like the TAG Monaco Concept 24 and maybe the Pendelum Carrera.
It's a great relaxed atmosphere with no sales pressure whatsoever (not that this AD ever does) and the reps are very cool to let you try anything on.
Cartier, while not everyone's brand, usually has some top end stuff like tourbillons, etc. panerai alsways has some neat offerings as well.
Of course, I'll hit the Patek and Choppard case while I'm there.