The Australian Open has just begun guys, and it looks like Novak Djokovic besides being favored to win, will also be wearing some new watches from Seiko. Seems like a lot of tennis players are watch fans. Roger Federer has been an ambassador for Rolex for years, and Rafael Nadal's choice is Richard Mille. Novak had been wearing Audemars Piguet in recent years, but now has signed a three year deal with Seiko.
Seiko even announced their support for Djokovic's foundation for disadvantaged children, and has created some lower priced pieces under the Lorus brand name for it.
Here is a picture as well as links with more info...
Astron GPS Solar
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Subject: Djokovic partners with Seiko 
Mon Jan 13, 2014 10:28 pm