New Watch Brand...

Based in San Francisco, California, Xetum is the creation of Jeff Kuo.
While the company is American, their timepieces are assembled in the
Jura Valley of Switzerland, a location known for its long historical
horological tradition.

Stainless steel case measuring 40mm x 11mm. Sapphire crystal with
AR-coating, mineral exhibition back and water resistance to 100 meters.
Movement is the Swiss ETA caliber 2895-2 in Elaboree finish, with 27 jewels beating at 28,800 bph and with a power reserve of 42 hours. MSRP is $1,395.

Even at 40mm it looks huge on those manly wrists.

These Xetums have a real unique style !..They also
seem to be well made. The caseback on that one
model is excellent, with the squarish window to
the movement. Excellent find..thanks !

Not sure I'm sold on the lugless design. Maybe...

I like the look of the Mido sans lugs, but I haven't bitten either.

TO PLAIN, FUGLY STAP,(IMO) AND WAY OVER PRICED. JUST MY 2 CENTS. STEVE