If you care...

The brand and the ambassador are way under my radar:

NEWS
Carl F. Bucherer announces new ambassador





January 11, 2010
www.worldwatchweb.com - Traditional workmanship together with innovative ideas, aesthetic and manufacturing perfection, the will to define ambitious visions and to go one's own way fully committed – these are values, which Carl F. Bucherer and the American leather manufacturer Stallion have in common.

For this reason Stallion designer and founder, Pedro Muñoz, is the new enthusiastic Brand ambassador for the independent watchmaker.



As new Brand ambassador, Pedro Muñoz wears the Patravi TravelTec – a chronograph with simultaneous display of three different time zones. This watch is the ideal companion, when he goes off round the world again on his quest for exquisite materials or to visit his distribution partners.



Source: Carl F. Bucherer
www.carl-f-bucherer.com
Contact:gabriela.vonmalaise@carl-f-bucherer.com

Can someone tell me what a brand ambassador does, other than increase the cost of the watch?

boscoe wrote:

The brand and the ambassador are way under my radar:

NEWS
Carl F. Bucherer announces new ambassador





January 11, 2010
www.worldwatchweb.com - Traditional workmanship together with innovative ideas, aesthetic and manufacturing perfection, the will to define ambitious visions and to go one's own way fully committed – these are values, which Carl F. Bucherer and the American leather manufacturer Stallion have in common.

For this reason Stallion designer and founder, Pedro Muñoz, is the new enthusiastic Brand ambassador for the independent watchmaker.



As new Brand ambassador, Pedro Muñoz wears the Patravi TravelTec – a chronograph with simultaneous display of three different time zones. This watch is the ideal companion, when he goes off round the world again on his quest for exquisite materials or to visit his distribution partners.



Source: Carl F. Bucherer
www.carl-f-bucherer.com
Contact:gabriela.vonmalaise@carl-f-bucherer.com

Munos....owns a cowboy boot/belts business in Texas...they are supposed to be of very high quality, very limited production, hand made and of course, very expensive ...sales are world wide

Bucherer doesn't seem to go for the high-profile trendy actor/celeb ambassador. I kind of like that line of thinking. (Not that this will get me to buy something from Stallion Leather... I've a friend that's been doing leather work for 40 years. I'll continue buying from him. )

I mean, really, who cares?
Now if it was Jon Gosselin...

Hmm..I guess Carl F. Bucherer and Stallion will make a good team !
Both of them seem to be all about quality and doing things right.
So it sounds good for them both as well as their customers. Thanks
for the insight and information guys !

Ambassadors are dream realization devices for some companies..... and their customers. Think you are cool, like (fill in your own ambassador here) then if you buy the watch he/she wears, you'll be cool...... at least in your own mind.

For the price inflation of some of the brands, I would think some sexual favors must go along with buying a watch in the five figure range.

Rusty wrote:

For the price inflation of some of the brands, I would think some sexual favors must go along with buying a watch in the five figure range.

It does! You get screwed every time you buy a Rolex!

Boscoe!!! no screwing here!!



but there might have been a little sucking going on!!

That IS an outrage, Randy.
But take heart. The 9938 is often imitated but can never be duplicated. Flame fusion and Swiss Gold Layering are trademarked!

[quote="Guest"]

Rusty wrote:

It does! You get screwed every time you buy a Rolex!

I thought Stallone was the brand ambassador for Pam. Oh, wait.......