UTube Video on Seiko's Brand positioning

I really like the way the CEO of Seiko thinks. He has a down to earth
personality, and this allows him and Seiko to create excellent watches
for people..especially for the money. He is concerned about making the
best watches possible, without being pretentious. It's really very easy
to like a brand like Seiko, when they seem to have such honest and
nice people behind the brand ! Thanks Doc..that was great !