TAG stands by Tiger again

NEWS
TAG Heuer stands by brand ambassador Tiger Wood





January 08, 2010
www.worldwatchweb.com - TAG Heuer reconfirms that it will continue its relationship with Golf n°1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months' marketing programs.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.



"The partnership with Tiger Woods will continue,"said Jean-Christophe Babin, President and CEO of TAG Heuer, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation"».

Source: TAG Heuer

www.tagheuer.com
Contact:press@tagheuer.com

(Please credit europastar.com)

In the PR world, this is NOT good thing. I wouldn't be surprised to see them dump him in a couple of months.
Tiger is damaged promotional goods until at least a year after his divorce is FINAL - and that could take a long, long time - in my professional opinion.

"....but will respect his desire of privacy by modifying his role in the coming months' marketing programs. "

Translation: "we'll wait until the s#!t stops hitting the fan to decide about associate ourselves with this guy again."

. . . Why shouldn't TAG continue.

Any guy that can keep that much trim straight . . . . Needs a hell of a good watch. Only so much time in a day.

randyswagon wrote:

. . . Why shouldn't TAG continue.

Any guy that can keep that much trim straight . . . . Needs a hell of a good watch. Only so much time in a day.

You were right randy! In fact, check out their latest ad:

FreeDive wrote:

You were right randy! In fact, check out their latest ad: