I by Invicta

Went onto Worldofwatches to check their timebomb prices and noticed a new category of watches called I by Invicta. Clicked on it and saw that they are rebranding some of their less expensive watches. Interestingly it looks as if their higher end models went up in price. Not really any "great" deals on SAN's or Russian Divers. Maybe they are trying to differentiate a little more?

Just went and looked, as I dont keep up on invictas these days, but looks as if , Invicta is just trying to capatalize even more ......their posiedon brand flopped, so i guess they are now trying to do the same thhing with the I brand, ..........how many brands do they have now? from what i saw, just very poorly done reincarnations of their regular watches, a cheap ass lupah with no date, fake looking cordubas, etc, all with mineral crystals and cheap movements for 100 bucks..........i dont want to do brand bashing, but could someone pass the cheese please............

"I by Invicta always adjusting a perspective in order to accommodate the realities of today's watch lover, The Invicta Watch Group is launching an exciting NEW brand- I by Invicta. This mid-priced range is not only designed by the Invicta Watch Group, every piece will meet with Invicta's exceptional Quality Control Standards. I will offer an extensive scope of truly diverse design options appealing to any fashion sensibility while maintaining an absolute in competitive pricing. I by Invicta Watch Group will be the steadfast choice in quality, affordability, and style."

Its good to know that they intend to keep their exceptional level of quality control.

Just gonna call it like I see it...

Invicta's goal is to sell as MANY watches as possible, as is the goal of any watch company. IMO, the difference is most other companies seem to have chosen the level of quality and price point they want to maintain, in other words, they don't try to be all things to all people...

SopheNic wrote:

every piece will meet with Invicta's exceptional Quality Control Standards.

That's too bad. It'd be nice if they didn't use the same QC standards.

Anomaly wrote:

Just gonna call it like I see it...

Invicta's goal is to sell as MANY watches as possible, as is the goal of any watch company. IMO, the difference is most other companies seem to have chosen the level of quality and price point they want to maintain, in other words, they don't try to be all things to all people...

Exactly. I will not fault them for selling product. In a time when many watch companies are going under or struggling, they are a healthy company with increasing sales which is great for them.

I just will not spend any more money on them. That is my personal choice.

But there's no "I" in Team!

I've been looking for my I from NVICTA for two years, all i wanted was my I and know they have a whole line called I! My brother thinks he has a collectors item because i gave him a NVICTA!! silly little brother! Only pic i still have and there is no I

cali kid wrote:

I've been looking for my I from NVICTA for two years, all i wanted was my I and know they have a whole line called I! My brother thinks he has a collectors item because i gave him a NVICTA!! silly little brother! Only pic i still have and there is no I

As I said - there is no "I" in Team!