Invicta watches are made by Invicta Watch Group. Raphael Picard originally founded the company in 1837 in La Chaux-de-fonds, Switzerland. The founder of this company had an idea of constructing watches that would be reliable Swiss products and at the same time very affordable. Picard’s concept was general strategy for this diligent small company, which continued to create manual and automatic winding watches that had remarkable constructions and elegant designs.
Like so many Swiss watchmakers, Invicta watches faced difficult times during the revolution that happened in the early 1970s with the introduction of quartz watches like Casio or Timex. Invicta timepieces lost popularity and appeal, previously associated with Swiss manufacturers and reached their low point.
However, in 1991, new owners from U.S. based Investment Company bought Invicta brand from Picard’s heirs and relocated firm’s headquarters to Hollywood in Florida. With new owners, the brand returned to its original strategy, which also included very active approach to guarantee that every single watch made by Invicta is quality enough. Such strong dedication and strict process of production resulted in success and a new period of prosperity.
This approach made Invicta Watch Group the fastest growing corporation in the watch-making business and also forced the company to endure in its efforts to constantly improve craftsmanship and raise standards in making watches.
Multiple Collections for Diverse Tastes
Apart from constructing Invicta watches, Invicta Watch Group also produces brands like Activa, Brizo, Imperious, S.Coifman, Pastorelli, Cacciato & Joss, Techica and Potger-Pietri.
To ensure that everybody can find a suitable wristwatch for himself, Invicta manufacturers decided to broaden their supplies, as well as number of collections and models constructed. With more than 20 lines of products for 2010, it’s pretty safe to say that Invicta watches are able to meet even the most particular demands and wishes.
Anyone who decides to purchase a watch from Invicta brand can choose from these collections: Reserve, Akula Reserve, Subaqua, Specialty, Seaspider, Russian Diver, S1, Coalition Forces, Corduba, Pro Diver, Ocean Quest, Speedway, Force, Vintage, Lupah, Yellow Adrenaline, Wildflower, II or Elements.
Though its most popular pieces are from series like Subaqua, Reserve, Russian Diver and Lupah, all products made by Invicta are conceived with the idea of offering exquisite timepieces to anybody who desires them. This is the basic principle that has been guiding this company for over 160 years
This affordability is accompanied by high quality and a careful production process. All these elements in combination ensure authentic luxury for every customer.