What is Swiss ?
Conditions for use
A Swiss watch
Only when it is Swiss, may a watch carry the indications "Swiss made" or "Swiss", or any other expression containing the word "Swiss" or its translation, on the outside. According to Section 1a OSM, a watch is considered to be Swiss if:
* its movement is Swiss;
* its movement is cased up in Switzerland;
* and the manufacturer carries out the final inspection in Switzerland..
They also say that "SWISS MOVT" can not be used and the full spelling must be used "SWISS MOVEMENT"
If the movement fulfills these conditions, but the watch is not assembled in Switzerland, the "Swiss" indication may be affixed to one of the components of the movement. On the outside of the watch, may then only appear the "mouvement suisse" or "Swiss movement" indication. Section 3 ยง 3 OSM requires that the word "movement" appear in full, and be written in the same type-face, of identical size and colour, as the word "Swiss".
This is because SWISS MADE looks to much like SWISS MOVT when the printing is so small on the Dial
Due to the touchy subject of Swiss Movements in Non-Swiss Cases ...
Subject: What is Swiss ? 
Wed Jan 27, 2010 1:03 am